Senior Designer & Art Director
Las Vegas, NV
Core Competencies
I blend the playful creativity of my countercultural roots, with the strategic, brand-focused design thinking refined through years of leading corporate initiatives.
Brand Design
Brand design
Art Direction
Art direction
Design Systems
Visual systems
Digital Design
Digital design
Designer and Art Director with 16+ years delivering business results through concept, strategy, and execution. I spent more than a decade at Zappos helping shape the creative identity of one of the most beloved brands in e-commerce — most recently at Neato, an Inc. 5000 e-commerce accelerator, delivering high-impact creative across marketing, brand, and client work.
Testimonials
Kind words from awesome people.
I’ve had the chance to work closely with Alex and can confidently say he’s someone who brings both creativity and reliability to the table. Alex has a strong eye for design and storytelling, but what really stands out is how adaptable he is.
He’s able to move quickly, handle shifting priorities, and still keep the work thoughtful and polished. Beyond the work itself, Alex is someone who genuinely elevates the people around him. He takes feedback well, communicates thoughtfully, and approaches challenges with maturity and curiosity instead of ego. He's the kind of creative that make teams stronger because he understands that great work is built through collaboration, trust, and consistency.
What I appreciate most is that Alex cares about the final outcome, not just completing tasks. He wants the work to feel intentional and well executed, and that level of care shows in what he delivers. I’d absolutely recommend Alex for any design and think he’d be a great addition to any team
He’s able to move quickly, handle shifting priorities, and still keep the work thoughtful and polished. Beyond the work itself, Alex is someone who genuinely elevates the people around him. He takes feedback well, communicates thoughtfully, and approaches challenges with maturity and curiosity instead of ego. He's the kind of creative that make teams stronger because he understands that great work is built through collaboration, trust, and consistency.
What I appreciate most is that Alex cares about the final outcome, not just completing tasks. He wants the work to feel intentional and well executed, and that level of care shows in what he delivers. I’d absolutely recommend Alex for any design and think he’d be a great addition to any team
Sara Kidane
Art Director, Neato
Alex has a great attitude and even better work ethic. In having the privilege of working along side him for over 7 years, he has demonstrated a vast array of experience ranging from email marketing design to logos and branding.
His passion for design is clearly seen through his personal as well as professional work. Great co-workers are truly one of the biggest contributing factors to enjoying your work, and working with Alex makes that part of the job easy!
His passion for design is clearly seen through his personal as well as professional work. Great co-workers are truly one of the biggest contributing factors to enjoying your work, and working with Alex makes that part of the job easy!
Carolina Herrera
Graphic Designer, PBS Arizona
I had the privilege of managing Alex for many years. His ability to produce large volumes of high-quality design is just remarkable. He is able to quickly interpret business inputs and deliver quality results-oriented marketing. Alex not only has experience in web design and email but also CMS (content management systems) and UX concepts.
His breadth of skills allows him to deliver fresh and well conceived designs - regardless of medium. He has a great attitude and shares his knowledge and encouragement with the team around him. No task is too big or too small. I would definitely work with him again and have him on my team since I know I can rely on him to get the job done.
His breadth of skills allows him to deliver fresh and well conceived designs - regardless of medium. He has a great attitude and shares his knowledge and encouragement with the team around him. No task is too big or too small. I would definitely work with him again and have him on my team since I know I can rely on him to get the job done.
Varinia Flores
Director of Site Merchandising, Loyalty & Email, Zappos.com
I had the pleasure of working with Alex during our time at Zappos. We collaborated on quite a few projects focusing on our commitment to supporting disability inclusion in the footwear industry. Zappos was a sponsor of the Special Olympics USA Games in 2022. This was one of the largest, inclusive multifaceted partnerships that Zappos participated in as a sponsor. We were fortunate to have him as an integral part of the creative strategy.
He is passionate, creative and thoughtful in all of the work that he is involved in. He keeps our customers at the forefront of everything that he creates, to ensure that they have the best customer experience. He is an absolute pleasure to work with.
He is passionate, creative and thoughtful in all of the work that he is involved in. He keeps our customers at the forefront of everything that he creates, to ensure that they have the best customer experience. He is an absolute pleasure to work with.
Dana Zumbo
Business Development Manager, Zappos Adaptive
I had the pleasure of working with Alex as a fellow designer at Neato, and he was an important person in his role at the company. As a Senior Designer, he consistently pushed client designs further while also strengthening the company's own brand, building out integral frameworks that became core tools for the marketing team.
Beyond his design skill, Alex is the kind of colleague every team wants: always willing to jump in and help teammates, and someone you can consistently rely on. I'd recommend him without hesitation.
Beyond his design skill, Alex is the kind of colleague every team wants: always willing to jump in and help teammates, and someone you can consistently rely on. I'd recommend him without hesitation.
Darcy Wuerdeman
Art Director / Creative Lead
Working with Alex at Zappos was both a creative adventure and a genuine pleasure. His unique vision transforms ordinary briefs into extraordinary designs - always with an unexpected twist that makes you think 'wow, I would've never thought of that!'. Beyond his exceptional talent as a Senior Designer and Art Director, Alex brings contagious energy and joy to every project.
He's that rare creative who can push boundaries while keeping the team smiling and engaged. If you're looking for someone who'll elevate your design work while making the process genuinely fun, Alex is your person.
He's that rare creative who can push boundaries while keeping the team smiling and engaged. If you're looking for someone who'll elevate your design work while making the process genuinely fun, Alex is your person.
Erin White
Marketing Creative Project Manager, CAPM®
I had the privilege of working with Alex on a few projects, most of which tied to design for various elements of our Running experience at Zappos. In an environment with so many competing priorities to triage, Alex’s self sufficiency became invaluable because he always got things done quickly (and right) the first time. He brings positive, collaborative energy to every room he’s in, which makes him great to ideate with, and he always knows how to make a good idea better.
And as if that weren’t enough, he was always just a pleasure to be around and always was willing to give more to people than he ever asked. I’m certain he’ll bring instant value to the work and the culture wherever he goes!
And as if that weren’t enough, he was always just a pleasure to be around and always was willing to give more to people than he ever asked. I’m certain he’ll bring instant value to the work and the culture wherever he goes!
Aaron Triche
Merchandising Director, Zappos.com
Public Speaking & Interviews
Active in the design community through mentoring, AIGA speaking engagements, university guest lectures, and design podcasts.
March 2026
The Unemployable Pod
Podcast
April 2025
Featured Speaker
Georgia Gwinnett College
May 2023
The Quickie Podcast, Ep. 266
Podcast
September 2022
AIGA Speaker Series
University of Nevada Las Vegas
October 2022
October 2020
October 2020
Introduction to Interactive Design
University of South Carolina
School of Visual Art + Design
School of Visual Art + Design
May 2020
Creatives Ignite Podcast
Podcast
June 2018
May 2017
May 2017
Designer Talks
University of Louisville
Hite Institute of Art and Design
Hite Institute of Art and Design