Amazon
Overview
Amazon is the world's largest online retailer and one of the most demanding creative environments in commerce. Across four years, I led design and creative direction for Amazon storefronts, partnering with Madewell, Tory Burch, On Running, Filson, and Kut From The Kloth—to namea few—to translate each brand into the Amazon shopping experience.
Outcomes:
- Storefront launches with Madewell, Tory Burch, On Running, Filson, and Kut From The Kloth and others.
- 4 years owning creative direction across Amazon storefronts, display, and campaign production.
- Display + campaign creative shipped at Amazon scale — Amazon Pay display ads and cross-channel campaign production across the customer journey.
Amazon Storefronts
Amazon storefronts are where partner brands meet hundreds of millions of shoppers. I led design and creative direction for storefronts with Madewell, Tory Burch, On Running, Filson, and Kut From The Kloth — translating each brand's identity into a shopping experience that read as both unmistakably theirs and natively Amazon.
Every storefront was a collaboration with brand teams, copywriters, and Amazon's merchandising partners in order to perform at scale.
Amazon Pay
Beyond storefronts, I designed display ad creative for Amazon Pay — campaign work built for the scale and constraints of the Amazon ad ecosystem. Cross-channel production extended the same creative across email, web, and on-platform placements, keeping the brand experience cohesive in numerous platforms.
